Unit 2: Discussion 2 Directions: An important element in strategy development is

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Unit 2: Discussion 2
Directions:
An important element in strategy development is attempting to anticipate how a competitor might respond to an organization’s changes in strategy(ies).
Select a company and a product you use/are familiar with that has a similar competing item made by another company (Under Armour versus Nike, Campbell versus Progresso, Allstate versus State Farm). 
Describe a strategic change one company might make; what response might the other company try to offset the competitor’s strategic change?  
Use concepts from the reading and additional source(s) beyond the reading for support.

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